Ford Fiesta Sponsored Ad

Job undertaken by:- WeR3D COLLECTIVE :

Work just completed on a Ford Fiesta sponsored ad for ITV2, produced and directed by http://www.smithereen.tv/ .The Fiesta model itself was built by http://www.theory7.com/ . Our work at WeR3D comprised texturing, lighting and animation. The Lighting and reflections were achieved via HDR although the brief was not for photo realism, the global illumination route provided a studio like environment with subtle detailing and clarity of image. Animation relied on subtle use of speed control and camber through the corners, ending with a sudden brake to stop.